Direct Digital Holdings, Inc.

Direct Digital Holdings, Inc. operates a comprehensive programmatic advertising platform, specializing in advertising technology and data-driven campaign optimization. The platform caters to underserved markets, offering solutions for both the buy- and sell-side of the digital advertising ecosystem. With a focus on small- and mid-sized businesses, it serves various industry verticals including travel, healthcare, education, and financial services. The company generates revenue by providing end-to-end advertising services, leveraging its technology and data capabilities to optimize digital advertising campaigns for its clients.

Products

• Programmatic advertising platform

• Advertising technology solutions

• Data-driven campaign optimization services