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NCMI| Name | Value |
|---|---|
| Revenues | 54.7M |
| Cost of Revenue | 41.0M |
| Gross Profit | 13.7M |
| Operating Expense | 23.0M |
| Operating I/L | -9.3M |
| Other Income/Expense | 0.6M |
| Interest Income | 0.7M |
| Pretax | -8.7M |
| Income Tax Expense | 0.0M |
| Net Income/Loss | -8.7M |
National CineMedia, Inc. operates a cinema advertising network in North America, selling advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment pre-show seen on movie screens. It also sells advertising on its Lobby Entertainment Network and offers online and mobile advertising through its Noovie Audience Accelerator product and digital properties like Noovie Shuffle, Noovie Trivia, Name That Movie, and Noovie Arcade. The company generates revenue by providing advertising and promotions in theatre lobbies, as well as extending its reach to entertainment audiences beyond the theater.
