Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is a multi-channel retailer specializing in plush animals and related products. The company's revenue is generated through three segments: Direct-to-Consumer, Commercial, and International Franchising. Its merchandise includes a variety of plush products, pre-stuffed plush items, and customizable options such as sounds and scents. Additionally, the company offers a range of clothing, shoes, accessories, and novelty items. Build-A-Bear Workshop operates stores under its eponymous brand and also conducts sales through its e-commerce platforms. As of January 29, 2022, the company operated 346 stores, with a significant presence in the United States, Canada, the United Kingdom, Ireland, and internationally through franchised outlets.

Products

• Plush animals and related products

• Customizable options such as sounds and scents

• Clothing, shoes, accessories, and novelty items