Blue Apron Holdings, Inc.

Blue Apron Holdings, Inc. operates a direct-to-consumer platform offering original recipes and fresh, seasonal ingredients. The company also runs Blue Apron Market, an e-commerce platform providing cooking tools, utensils, and pantry items. Additionally, it offers Blue Apron Wine, a direct-to-consumer wine delivery service that pairs wines with its meals. Targeting young couples, families, singles, and empty nesters, the company generates revenue through the sale of meal kits, cooking products, and wine via its website and mobile app.

Products

• Meal kits with original recipes and fresh ingredients

• Cooking tools, utensils, and pantry items through Blue Apron Market

• Wine delivery service through Blue Apron Wine